CANALEJAS MADRID

For Chinese New Year 2025, Canalejas Madrid commissioned a custom illustration that seamlessly integrates the golden and red tones symbolic of the celebration while maintaining their sophisticated brand aesthetic.

The approach involved analyzing Canalejas’ branding elements, incorporating festive motifs that honor Chinese New Year, and blending them with elegant gold detailing and rich red accents to create a luxurious and culturally resonant piece.

The final illustration harmonizes tradition with modern elegance, enhancing Canalejas Madrid’s seasonal communications while respecting its premium identity.